Nine minutes, in order
It works while you watch.
Not a template you fill in, not a chatbot you argue with. You describe it once, answer three questions, and then you sit there.
Business plan · Section 04
Market Analysis
The UK pet-care market reached £8.2bn in 2025, with sitting and boarding the fastest-growing segment at 14% CAGR. Supply was never the constraint — trust is.
Asks and answers
Your market, your stage, the numbers already in your plan. Nothing on the page changes.
Edits in place
Describe a change and it rewrites the document itself, then tells you what it touched. Undoable.
Knows your business
Tell it once: your team, your tone, your no-go zones. Woven into every prompt after that.
After the first eight minutes
It keeps working on the thing you built.
Ask it anything and it answers with your business in context — your market, your stage, the numbers already in your plan. Or switch it to agent, describe a change, and it edits the document itself. Every edit is undoable.
- Chat
- Asks and answers. Nothing changes on the page.
- Agent
- Edits the document in place, and tells you what it touched.
- Memory
- Your team, your tone, your no-go zones — in every prompt.
The TAM reads inflated. Tighten it and cite the source.
Narrowed from the full £8.2bn market to sitting and boarding only. That gives a defensible £1.4bn SAM with a citation an investor can check — which is what they will press you on first.